Adrian
Hallberg
Marketing growth leader who builds the engine and the AI underneath it
Ten years building marketing functions from scratch and owning the number they produce. Right now that's Director of Marketing at Apollo Insurance Group, where marketing drives 78% of company sales.
What the work produced
Numbers I own, across the companies where I ran marketing.
- 78%
- of Apollo's company sales now come from marketingA function that didn't exist when I joined in 2022.
- $5.6M
- in sales at a 5:1 return in the first 12 monthsTeam and channels built from zero.
- 10,000
- leads delivered to a 55-agent sales team in six monthsWith shared standards on lead quality and a feedback loop on what closed.
- $75 to $6
- Google Ads cost per lead at ApolloSame account, rebuilt using data from across platforms.
- 9:1
- return on Meta ads at Strike VisualsScaled from a new account to a $50k monthly budget.
- $300k
- in sales from organic search at Strike VisualsOrganic traffic up 500% year over year for two straight years, on a site I rebuilt.
How I work now: AI in production
Not prompts in a chat window. Systems that run every day and show up in the numbers.
Answer engine optimization
Apollo's site is earning impressions inside LLM answers, not just search results. Content and site structure built so answer engines can retrieve and cite it.
Software I build myself
I wrote and shipped Kindred Content, a creator-first social platform, with Claude Code. Internal tools, landing pages and CRM automations come out of the same workflow.
AI voice agents
Phone agents that answer, qualify and book inbound leads around the clock for home services businesses, synced straight into the CRM.
Agentic workflows
Research, competitive analysis, reporting and content operations handed to agents, so a small team moves like a big one.
A product I built: Kindred Content
A creator-first social platform with real creator monetization and no algorithmic feed.
I designed and built it myself with Claude Code, then marketed it the way I'd market anything else. It's the clearest proof I have that I understand what engineers do, because I did it.
- Live on Google Play and the web, and installable on iPhone straight from the browser.
- Paid subscriptions, family plans and creator payouts through Stripe.
- Video streaming with watch-time measurement, which is what creator earnings are paid on.
- Private shared collections, messaging, newsletters and parental controls.
- Passed an independent QA review with no critical issues.
- Launched through a founding creator program and my own email list.
Experience
Every role has been some version of the same job: walk in, build the engine, prove it with revenue.
Apollo Insurance Group
Director of Marketing
July 2022 to present
Direct-to-consumer health insurance. Joined when there was no marketing function; built it and the team.
- Marketing-sourced sales from $8k to $133k a month; marketing now drives 78% of company sales.
- $5.6M in sales at a 5:1 return in the first 12 months, managing about $100k a month in paid media.
- Took organic search from zero to 7,000+ ranking keywords and 4,000 monthly visitors; domain authority from 14 to 22.
- Built HubSpot from scratch: lead scoring, nurture and retention automation, agent SMS check-ins, and campaign-level ROI reporting.
- Run referral partner management and automated client referral programs.
- Now earning visibility inside LLM answers for the Apollo site.
TIMP Digital
Founder
2024 to present
Marketing and sales systems for home services businesses in Utah and the West, built so clients own them instead of renting an agency.
- GoHighLevel CRM builds, Google and Meta campaigns, local SEO and AI voice agents for construction, landscaping, decking, self-storage and repair businesses.
Global Response
Director of Demand Generation
January to July 2022
- Ran account-based marketing and HubSpot operations for a contact center company, sending around 500,000 targeted emails a month.
Strike Visuals
Marketing Director
October 2018 to December 2021
Custom trade show displays and branded products, sold online to businesses. Owned every channel.
- $1.2M in marketing-sourced sales in 2021.
- 9:1 return on Meta ads, scaling a new account to a $50k monthly budget.
- Organic traffic up 500% year over year for two straight years and $300k in sales from organic search; rebuilt the site and ecommerce from scratch.
- Grew Instagram from about 400 followers to 9k; scripted, shot and edited 100+ product and promo videos.
inWhatLanguage
Marketing and Media Manager
August 2016 to October 2018
- Promoted three times, from specialist to manager. Ran the website, SEO and conversion testing for a B2B localization company.
- Produced video, social content and the Global Growth Podcast.
Other things I've built
Side projects are where I test ideas before I bring them to work.
Slopes Marketing
A marketing agency I founded earlier in my career.
TIMP Digital
A marketing and sales systems consultancy for home services businesses.
Gora-Liv
An outdoor gear ecommerce store.
Film and adventure content
Photography and outdoor audiences grown from zero, with a 5k-person email list.
Disciplines
What I do hands-on, and what I can lead a team through.
SEO and AEO
Technical, content and authority work. 100k+ keywords ranked across sites, now extended into answer engines.
Paid media
Google, Meta, YouTube, LinkedIn and TikTok, run against cost per lead, CAC and return.
CRM and automation
HubSpot expert. Also AgencyBloc, Pardot, Ontraport and GoHighLevel, with earlier work in Salesforce.
Account-based marketing
Target lists, sequenced plays and attribution back to pipeline.
Web and conversion
Sites and landing pages I build and test myself, measured to revenue.
Video and content
Scripting, shooting and editing, from product demos to brand stories.
Video work
A few I scripted, shot and edited.
What people I've worked with say
From a CMO, a sales manager, and someone on my team.
He can take a concept and create a meaningful asset that generates results. He is visionary, action-oriented and a great leader. He helped us build one of the best marketing engines I've seen. I would hire him over and over again.
Our incoming internet leads have increased by more than 500% since Adrian took over our online marketing. We are also ranking higher than ever for many key search terms due to his consistent efforts.
He would always take the time to go over new techniques and ideas for the marketing department, making sure everyone was on the same page so every process worked smoothly.
Let's talk
Open to marketing leadership roles in Utah, hybrid or remote. The fastest way to reach me is email.