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Director Of Marketing - Apollo Insurance Group

Start date August 2022

I joined Apollo when they had little to no marketing solution to help their business. The leaders recognized that they needed a marketing solution to help fuel growth. After 12 months, this is what the marketing team that I led has accomplished.

Created successful Facebook Ads Campaigns and account management with a Cost Per Lead of $14. and a 3 to 1 ROI.
Decreased cost per lead in Google ads from $75 down to $6 per lead.
Driving over 8,000 leads and calls to the sales team from Jan 1 to April 30, 2023, which is an average of 95 leads per work day.
Led organic traffic growth from ZERO to over 4,000 monthly visitors and over 130 leads per month.
Led 5000% organic traffic growth worth $22,000 a month
Rebuilt robust and high-functioning website that ranks for over 7,000 keywords
Increased domain authority from 14 to 22
Added over 4,400 backlinks to the website
Full stack and effective HubSpot program which includes
Lead tracking
Automated lead nurturing
Automated customer retention
Monthly newsletters
Quarterly text from agent customer check in
Post sale welcome and survey via email
Post sale welcome text from agent
Real time reporting across the customer journey for every lead source and campaign
ROI tracking
Channel and campaign performance
Sync data between HubSpot and AB for A-Z ROI tracking
Manage custom audiences for paid ads

Director, Demand Generation - Global Response

Start date Jan 2022

I managed ABM campaigns and HubSpot operations for a call center agency. I would over see the HubSpot program and manage customer profiles that I would send 500,000 emails to each month.

Marketing Director - Strike Visuals

Start date Oct 2018

I am a results-oriented marketing professional with a passion for driving growth. In my previous role, I managed all aspects of marketing for a small business, including paid ads, SEO, website, email, content, video content, funnels, and campaigns. I consistently exceeded goals, generating $1,200,000 in sales from marketing channels in 2021.

Accomplishments

Grew organic traffic by 500% every year for 2 years, generating $300,000 in sales from organic traffic alone.
Rebuilt the website from scratch, increasing conversions by 5000%.
Managed paid ads campaigns that resulted in a 20% ROI.
Developed and implemented a content marketing strategy that resulted in a 300% increase in website traffic.
Increased email subscribers by 1000% through targeted campaigns.
Built a strong social media following that generated leads and sales.

Skills

Paid advertising (Google Ads, Facebook Ads, LinkedIn Ads)
SEO
Website development and design
Email marketing
Content marketing
Video content creation
Funnel building
Campaign management
Data analysis and reporting

Testimonials

Adrian has been exactly what our growing company has needed! We have been growing steadily, but also lost in what to do in the new digital world for our marketing. Adrian has came in and turned that around and then some. He is indeed an expert in SEO, Email Campaigns, Digital Marketing, and Videography. Our Social Media presence has also blossomed and we are receiving regular sales inquiries from those channels as well.

In my role as the Sales Manager, Adrian and I work closely together on lead and revenue generation. Our incoming internet leads have increased by more than 500% since Adrian took over our online marketing. We are also ranking higher than ever for many key search terms due to his consistent efforts. To say that Adrian is an extension of our Sales Staff is an understatement.

We pride ourselves in our great culture at Strike Visuals, and Adrian has only enhanced that. He brings great energy, positivity, and work ethic to our team on a daily basis. Everyone says they “Work Hard and Play Hard”, but I can vouch that Adrain really does this to the full extent. I look forward to the future of our Marketing under his direction and energy!

CMO Strategy

I’ve learned from DigitalMarketer.com, mentors, and on-the-job how to put everything together into a cohesive marketing engine that fuels growth.

I’ve grown Apollo Insurance Group from a ZERO marketing program to producing over 2,500 sales and 15,000 leads in 6 months. HOW? By applying the growth triad coupled with digital marketing best practices.

Document the customer journey in stages
Track the journey with KPIs
Implement tools/tactics to grow each stage

Google Ads

Through advanced methods using data across platforms, I was able to bring the cost per lead down to $15 a lead on average across the account in 6 months.

I’m well versed in Google ads ins and outs and how to use paid SEM to profitably gain leads and sales.

Facebook Ads

View some ad examples from the links below:

Giveway Meme Video:https://fb.me/1H5zSbYhTe6WQuL
https://fb.me/1RRdtFE4Eu0bOpZ

Giveway Static Image:

https://fb.me/1ST3r24unydTvTo

Giveaway Meme Video:

https://fb.me/bJpCOFqozSAnw9

Retargeting Video Ad:
https://fb.me/2ffRPJXbnWu3t1y

When I was the marketing director at Strike Visuals, I achieved a 9-1 ROI from Facebook ads. For every dollar I spent, we would make 9 back in sales. I scaled this B2B business from a new ads account to a $50,000 a month budget to drive leads to our sales team.

CRM Managment

I’m an expert in HubSpot and have experience with Salesforce, AgencyBloc, and others.

I’ve built out 2 HubSpot programs from scratch with advanced lead scoring, sales enablement and over 50+ customer journey automations including…

Retention campaigns
Marketing Automation
Sales & lead tracking
Email & Text automations
Newsletters
Cold account based outreach
Deal stage tracking
Multitouch attribution
Data for Contacts vs. Companies vs. Deals
Lifecycle Stage vs Deal Stage

Top 5% National SEO Experts

I’m an expert in SEO. In 6 months, I grew Apollo-Insurance.com from ZERO organic rankings to over 7,000 rankings and 4,000 monthly organic visitors that converted into 5 leads a day.

For Strike Visuals, I grew their organic traffic by 500% annually for 2 years resulting in over $300,000 in sales from Organic traffic in 2019.

InWhatLanguage SEO Growth

Strike Visuals SEO Growth

Apollo Insurance Group

Website Design & Optimization

inWhatLanguage.com

I worked for IWL for about 2 years and was the main website manager during that time. I helped increase leads from website conversion strategies and SEO. I would make new content, blogs, pages, and A/B test designs of pages to increase conversions.

StrikeNow.com

I managed the Strike website from late 2018 till today. Here are some key features and results I’ve created on this site:

Grew organic traffic by 500%
created new product pages
managed E-Commerce functions
Created and implemented lead capturing and conversation strategies
Added key videos and pages for information and conversions
Created and update content with the newest information, promos, video, ext.

Other Sites I’ve Made and Managed

GoraLiv.com: B2C Ecom site selling outdoor merch and gear.
SlopesMarketing.com: A marketing agency I was a founder of.
Northviewdental.com: A local dental office.
smilemountainview.com: A local dental office.

Social Media

Strike Visuals

@StrikeVisual

I’ve been managing the Strike Visual’s Instagram account since October 2018. When I started then we had between 400 and 500 followers. I’ve built a calendar and strategy to fuel engagement with posts related to our products, demographics, and industries we sell to. I’ve used a range of content styles and mediums with a focus on videos to engage our followers and keep our brand top of mind.

inWhatLanguage

@inwhatlanguage

I managed the social media accounts for a B2B translation agency for about a year. After that other team members started to manage the account while I would focus on creating content such as videos, podcasts, photos, and blogs that our team members would use as assets to keep information about our industry coming from our brand.